Motion design for modern agriculture

With motion design, immerse yourself in just a few minutes in the ingenious workings of a sensor integrated into the side panel of a spreader. This innovative device, devised by SAMSON AGRO, is based on the near infrared spectroscopy method, a tried and tested technology that has proved its effectiveness in the agricultural sector.

The REOREV challenge? To condense this complex expertise into a captivating video, and that's where motion design came in. In a short space of time, we managed to make the content accessible and attractive using dynamic visual elements.

There are many advantages to motion design in this context:

• it simplifies complex concepts by making them visually understandable to a wide audience. The animations and fluid transitions guide the viewer through the various stages of the sensor's operation, making it easier to understand the technical details.
• the playful nature of the motion design adds an engaging dimension to the presentation, capturing the viewer's attention and maintaining their interest throughout the video.
• the bright colours and fluid movements create a pleasant visual experience, reinforcing the impact of the message and the memorability of the information presented.

In short, motion design is the ideal tool for making technical content about how a product works accessible, attractive and memorable.